What makes people act irrationally? In a timely but thin collection of anecdotes and empirical research, the Brafman brothers-Ari (The Starfish and the Spire), a business expert, and Rom, a psychologist-look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn't working. "Recently we have seen plenty of irrational behavior, whether in politics or the world of finance. Sway: The Irresistible Pull of Irrational Behavior - Unabridged Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational BehaviorĮnglish | Mp3 96 kbps 44 KHz Stereo | 43 MP3s | 201 MB
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